PROJECT: Sales & Marketing
PROJECT OVERVIEW: Create a direct mail piece focusing on their superior service at great savings. We developed a postcard that would be mailed by each sales person to their own prospect list. We personalized the postcard by leaving a space so that each sales person could write in their own name. The goal was for each sales person to mail the postcards at their own rate of speed so that they could follow up on the direct mail piece. This allowed for a large print run with personalization at an economical price.