CLIENT
Metropolitan College (BU)
Metropolitan College (BU) – Sales & Marketing
- Metropolitan University is the continuing education arm of Boston University, offering to qualified students the opportunity to extend their knowledge by study in the liberal arts and sciences in late afternoon and evening hours and on Saturday mornings.
INDUSTRY: Non-profit
PROJECT: Customer and Prospect Direct Mail Brochure
PROJECT OVERVIEW: Create marketing materials to target the opening of a facility in southern Massachusetts offering a Bachelor of Science degree in Management . The brochure outlined a specific program and separate sheets outlined class schedule offerings. The goal was to be able to reuse the brochure in following semesters both at this facility and others. The class schedule pages would be the only thing to reprint making this project very cost effective.
“DesignQuest was efficient and effective at developing our sales and marketing materials on time and on budget. We really appreciated their effort on our tight budget and short timeframe. The success of the program depended on it.”
John Ebersole, Associate Provost and Dean, Metropolitan College at Boston University